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reviews: major airline site reviews: air france
Air France - analysis, information, review
Company overview
With over 300 airplanes and more than 180 destinations, Air France is the 3rd largest European national carrier in terms of technical dimensions. Air France partly owns KLM - Royal Dutch Airlines and manages a subsidized French regional carrier, called Régional. Air France and British Airways were the only airlines to operate the first supersonic passenger transport airliner, the Concorde. Air France transports 45-50 million travelers every year and is among the first 10 large airlines in the World, from any point of view: fleet size, passengers transported, income, number of destinations, value.
Website & online booking services
Air France welcomes the potential client to an attractive multilingual website. After selecting the country of residence/origin, you will get beamed to a section where the booking form is right at your fingertips. Everything is in the local language, special deals are in front of all other issues. A well maintained and relatively well organized site. The usage of frames and small fonts might bother some visitors, especially the elderly and the less experienced online bookers. It takes some time to understand exactly what's displayed on a page and sometimes, the emphasis is on less important elements, blocking the visitors from seeing the important things on the site. In many cases, great services are not clearly presented, poorly advertised, while large unlinked images that are purely there for making the site beautiful take up useful space. The booking engine is rather usual, nothing special about it, but it too is multilingual, which is essential. Air France puts more accent on clients than United Airlines or American Airlines, without any doubt, more energy is put into marketing the services and attracting clients, but sometimes the presentation is confusing, less comprehensive. We have given the Air France site 8 stars out of 10.
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