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reviews: major airline site reviews: british airways



    British Airways official website - analysis, information, review


    Company overview

          Airline review: British Airways 

     British Aiways was founded in 1924, called "Imperial Airways" initially.

    The carrier has grown to become on of World's largest airlines. According to certain criteria, BA is the number 1 airline, but figures vary and the word "large" is a pretty relative term.

    We have analyzed their site, the review is below


    Website & online booking services


    Despite its size and importance, British Airways doesn't impress us with its site.

    When you enter, you select your location from a huge drop-down box... It's difficult, there are too many similar options for visitors besides the drop-down box, one might ask himself if he should select the country from the list of links or the drop-down options... From then on, it's pretty much the same site, only that the local language mixes with English in the topics. It's rather disorganized, one finds mostly English material mixed with the local language, confusing indeed.

    Otherwise, services are usual, nothing impressive.

    The US and the UK sections (pages dedicated to these countries) are the most well organized, they're in English, of course. Pretty much all that should be in other languages is a mix-up.

    The booking engine is good, but not comprehensive enough to less experienced users.

    The British Airways site is well behind KLM, Qantas, MalÚv, Cathay Pacific and many others...

    Overall we believe they're worth 4 starts out of 10.


Company information

 Company name:

 British Airways

 Airline code:



 London, UK

 Destination regions:

 Europe, North America, South America, Middle East, Africa, Asia


 Website in languages:



Review information

 Website score:

 (4 stars/10)

 Review date:

 November 3, 2006 


    * Reviews are orientative, do not contain all details about the reviewed websites, nor about their services or products. These reviews have all been made on certain dates, which means that the information presented in them reflects the situation at the time of the review. Contents of the websites that have been reviewed, as well as their services and products may change their properties at any time, therefore we do not take responsibility for any information presented in our "Reviews" section that after certain time might be regarded as incorrect or not actual. Our reviews are orientative opinions, articles that reflect the characteristics of each website that has been reviewed. Our reviews are periodically updated, corrected to ensure the correct information, however we do not guarantee that all of the information presented here is correct or actual.


    Related sections:


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  MalÚv - Hungarian Airlines website review

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